Benefits of Using an Open Exhibition Stand Design
Companies attending a trade show or exhibiting at another event have a number of influential decisions to make in terms of the design of their exhibition stands. But one of the most important involves the layout of the stand itself and how passersby can gain access to the booth.
With that said, an interesting trend that has emerged lately is the use of open exhibition stand designs, especially by companies that seek to make an unforgettable impact. Back then, open designs have been criticized for being challenging to manage and for the lack of wall space, but why have they increased in popularity?
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Perhaps the most understandable reason businesses prefer open exhibition stand designs is the ease of access it provides, making them more striking for attendees. Although a stand that is only open on one side can cause a queue to form, or block people’s view of specific parts of the display, open designs can be accessed from all sides.
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This means visitors will be able to walk through the display and take a look at the displays or products whenever they way. Of course, some of the toughest challenges attached to this kind of stand design are having the right staff size and making everyone will actually cross from one side of the display to another to address the needs of visitors.
Standing Out in the Crowd
Another huge reason open exhibition stand designs have grown in popularity nowadays is that they let exhibitors to stick out from the crowd. Instead of having a stand up against a wall, open exhibitions are placed somewhere at the center of the trade show floor, naturally sparking the curiosity of visitors.
Indeed, open stand designs are recommended for high profile companies, or businesses hoping to make a particularly big impact at a certain show, precisely because they offer a level of prestige.
With open exhibitions, companies are able to unlock a wide array of possibilities as far as the stand’s design is concerned. Hence, they are a great option for businesses that are willing and able to spend a little more on making a stunning custom-built display.
Lastly, standing out in a group with their main open exhibition stand design, allows companies to highlight certain brand values, something that is not possible using more traditional designs. An open design delivers a clear message of a company that is conscious about being different. As well, it reaffirms that the brand is open to all. It indicates a willingness to give more than what is expected and to breaking down barriers. Such things may be strengthened by the wise use of graphics and brand messages in the stand design, making sure tha the layout and branding reinforce each for maximum impact.